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Sweet Victory Products Ltd had its humble beginning in the town of Stockport, Greater Manchester, UK.
Amid growing concerns about the dangers of processed sugar in our diets and the risk that sugar poses with regards to obesity, diabetes and its detrimental effects on our teeth as well as causing hyperactivity in children (especially in those children living with Attention Deficit Hyper-Activity and/or with Autism), the founder of the company saw the need to supply consumers with sugar-free products.
It is difficult for the average person to source such products as most Supermarket chains and small outlets stock either a limited range of sugar-free sweets and confectionary or nothing at all. Thus Sugar-free is a niche market.
Historically the Sweets and Confectionary Industry is a very lucrative one and in today’s health conscious society more, and more people are becoming sugar-free.
So many of the popular types of sweets have sugar-free varieties including boiled sweets, caramels, chocolates, liquorice as well as a variety of biscuits and cookies.
The company aims to retail an extensive range of sugar-free products such as condiments, snacks, drinks and even teas that are especially suited to those people with health issues such as diabetes.
Alongside products that are either sugar-free or with no added sugar, it is the company’s aim to supply consumers with products that are low in salt and Gluten Free. Also, the company also intends to sell recipe books and other products that will enable its customers to make healthier choices when it comes to questions of diet.
The excessive intake of sugar is not only a British problem it is a global issue. For this reason, the company will market its products globally via the Internet.
The company director knew from personal experience the problems that people face due to excessive amounts of sugar in a person’s daily diet. Significant quantities of sugar are not only added to sweets, and soft drinks but also to ready-made meals, breakfast cereals, bread, beer as well as a variety of other products. Just check out the label of your can of baked beans or any of the other products you might buy at your local supermarket. On top of this sugar is used as the primary form of sweetener in the average home!
Sweet Victory Products have seen the problems that society’s addiction to sugar has had an impact on families with regards to Diabetes and Autism.
Sugar-Free does not have to be sweetness-free, and it is the company’s aim to help as many people as possible to change their relationship from High Sugar to Sugar-Free and healthier alternatives.